Cozy Earth – Scalable Frontend Development for High-Growth DTC Brand

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Type: Client Project

‍Stack: Shopify (Liquid), React, Vue.js, Alpine.js, Web Components

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Overview:
Cozy Earth is a premium apparel and lifestyle brand known for its luxury bedding and loungewear. As a rapidly growing DTC company, they required a performant, scalable frontend system capable of supporting high-volume marketing campaigns and seamless customer experiences.

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My Role:
Frontend engineer embedded within a cross-functional team, responsible for delivering high-impact features across Cozy Earth's Shopify storefront and custom internal tools. My contributions supported ongoing growth, site maintainability, and internal efficiency.

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Key Contributions:

• Campaign-Driven Landing Pages:
  Built and maintained high-converting landing pages for major seasonal campaigns, focusing on speed, responsiveness, and mobile-first UX.
• Custom Product Features:
  Developed advanced product personalization tools including a bath bundle builder and embroidery option UI, integrated directly with Shopify's product logic.
• Shopify Admin Extensibility:
  Created React/JSX-based custom interfaces within the Shopify Admin for richer internal content configuration and improved merchant workflows.
• Vue → Alpine Refactor:
  Led efforts to refactor legacy Vue.js code, introducing Alpine.js and a consistent component structure to reduce technical debt and improve maintainability.
• Performance Optimization:
  Diagnosed render bottlenecks and implemented strategies to reduce JavaScript payload size, improving site performance across key mobile metrics.

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Collaboration:
Worked closely with Cozy Earth’s in-house product manager and other frontend developers in a fast-moving release cadence. Delivered critical features under tight deadlines while maintaining long-term codebase health and UX quality.

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Outcome:
Enabled a more scalable, maintainable frontend system for one of the fastest-growing brands in the luxury apparel space. Helped ship features that directly supported increased campaign revenue and improved internal operational tooling.

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Live Site:
🛒 cozyearth.com